Merging the physical and digital: Smartphones supporting NFC and the latest Bluetooth will allow the phones to ‘talk’ to other objects with integrated RFID tags. Customers can gain deeper information about the brand or product, even taking personalisation to the next level. Embedding RFID chips, or radio frequency tags into products and store support interaction from technology devices.
New Samsung store located at Harbour City in Hong Kong. Looks like they could have done with a bigger shop! Neat looking store though couldn’t see much. Lot’s of staff, most attending sales with some leading product tutorials.
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Change behaviour: An everyday problem that could be solved with a simple floor graphic or pavement detail.
ID magazine exhibition with a photobooth in Joyce on Queens Road in Hong Kong. Great to see some of the old ID magazines and I just managed to squeeze in the photobooth to get a picture. It was very tight in the booth, I couldn’t even contort myself to press the shutter release. They missed a good social media opportunity here, no drive to personal Weibo, Facebook or Twitter accounts …
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Hum, seen at Hong Kong airport, I wouldn’t say creativity is in the blood Land Rover. Been done before I see.
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Observations from China. Most people seem to drive like they ride bikes, with no understanding of the give-way rule traffic congestion backs up rapidly.
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This is a lovely shop. Corthay, the bespoke shoemaker opened the store at the end of August in the Landmark shopping mall in Hong Kong. Many considered details in the store and soon felt welcomed, the staff member introduced herself while being knowledgeable about the brand, the shoes were being meticulously cared for at a work bench on the counter.
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Entering the Burberry store in the IFC, Hong Kong:
‘Hello Sir’
‘Hello, welcome to Burberry’
‘Hello Sir, welcome to Burberry’
‘Hello Sir’
‘Hello, welcome to Burberry’
‘Hello Sir, welcome to Burberry’
‘Hello Sir, welcome to Burberry. Would you like to try some purfume?’
… ‘Erm, no thanks, it’s for women’
Burberry: I know I’m in a Burberry store. I was acknowledge by each member of staff within the first ten seconds of being in the store. One welcome would have done the trick. Think about your service relationship and understand your customer. There are many cultural differences to be aware of, some people like to be left alone, some people want attention. Retail staff should be able to read their customers, understand how to be treated and nurture a relationship.
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Yes, I’m sure it’ll help keeps things running smoothly. A Probiotic doughnut store opening in China.
Here’s an interesting report from Radiolab, just what is going on down there?
http://www.radiolab.org/2012/apr/02/ @radiolab
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