My background is creating consumer experiences within branded environments … I’m a design thinker and my approach to design is empathetic and forward thinking. I deal with emotional and sensorial touchpoints across physical and digital experiences. Understanding the consumer need to drive brand and product awareness to drive advocacy and sales.
I set up TwoYearsFromNow to capture thoughts and interests around consumer activity and brand behaviours that effect us now, and what will become more mainstream in the near future. Also, many of the projects I work on, creating concepts or developing core ideas come to fruition in … well anything up to two years from now.
Design & brand insight
This is a selection of insights and articles produced either personally or while at Start JG. Also a selection of design ideas and inspirations from my travels around China and the UK. Focusing on retail and brand trends following consumer touchpoints, brand experience and all things connected – physical and digital.
Shopping journeys. All things relevant to connected retail, brand experience and consumer touchpoints.