twoyearsfromnow

Instore smartphone interaction

robmack — Wed, 27 Feb 2013 01:47:22 +0000

Merging the physical and digital: Smartphones supporting NFC and the latest Bluetooth will allow the phones to ‘talk’ to other objects with integrated RFID tags. Customers can gain deeper information about the brand or product, even taking personalisation to the next level. Embedding RFID chips, or radio frequency tags into products and store support interaction from technology devices.

RFID NFC product phone_R

Dunhill shop window

robmack — Thu, 13 Dec 2012 12:01:35 +0000

Layered photographic window installation.

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Samsung store, Hong Kong

robmack — Thu, 13 Dec 2012 10:51:56 +0000

New Samsung store located at Harbour City in Hong Kong. Looks like they could have done with a bigger shop! Neat looking store though couldn’t see much. Lot’s of staff, most attending sales with some leading product tutorials.

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ATM queues

robmack — Thu, 13 Dec 2012 10:17:47 +0000

Change behaviour: An everyday problem that could be solved with a simple floor graphic or pavement detail.

ID photobooth, Joyce

robmack — Thu, 13 Dec 2012 10:05:56 +0000

ID magazine exhibition with a photobooth in Joyce on Queens Road in Hong Kong. Great to see some of the old ID magazines and I just managed to squeeze in the photobooth to get a picture. It was very tight in the booth, I couldn’t even contort myself to press the shutter release. They missed a good social media opportunity here, no drive to personal Weibo, Facebook or Twitter accounts …

BMW v Land Rover

robmack — Thu, 13 Dec 2012 09:44:39 +0000

Hum, seen at Hong Kong airport, I wouldn’t say creativity is in the blood Land Rover. Been done before I see.

Traffic flow

robmack — Thu, 13 Dec 2012 09:08:28 +0000

Observations from China. Most people seem to drive like they ride bikes, with no understanding of the give-way rule traffic congestion backs up rapidly.

Corthay store at the Landmark

robmack — Sun, 28 Oct 2012 14:22:42 +0000

This is a lovely shop. Corthay, the bespoke shoemaker opened the store at the end of August in the Landmark shopping mall in Hong Kong. Many considered details in the store and soon felt welcomed, the staff member introduced herself while being knowledgeable about the brand, the shoes were being meticulously cared for at a work bench on the counter.

http://www.corthay.fr/

Burberry – service relationship

robmack — Sun, 28 Oct 2012 13:46:30 +0000

Entering the Burberry store in the IFC, Hong Kong:

‘Hello Sir’

‘Hello, welcome to Burberry’

‘Hello Sir, welcome to Burberry’

‘Hello Sir’

‘Hello, welcome to Burberry’

‘Hello Sir, welcome to Burberry’

‘Hello Sir, welcome to Burberry. Would you like to try some purfume?’

… ‘Erm, no thanks, it’s for women’

Burberry: I know I’m in a Burberry store. I was acknowledge by each member of staff within the first ten seconds of being in the store. One welcome would have done the trick. Think about your service relationship and understand your customer. There are many cultural differences to be aware of, some people like to be left alone, some people want attention. Retail staff should be able to read their customers, understand how to be treated and nurture a relationship.

Fast food nation

robmack — Sun, 28 Oct 2012 13:30:38 +0000

Yes, I’m sure it’ll help keeps things running smoothly. A Probiotic doughnut store opening in China.

Here’s an interesting report from Radiolab, just what is going on down there?

http://www.radiolab.org/2012/apr/02/ @radiolab